SQL Server Profiler: For Developers, Too

(Brian Moran) Most IT professionals recognize that addressing performance problems during development is faster, easier, and less expensive than waiting until after you roll out your application to production. But development teams that take performance tuning seriously during the early stages of development are rare in the business world for several reasons.

One, performance-tuning and scalability-testing experts are scarce. Two, tools for managing database performance tests are expensive and difficult to use and configure. And finally, given that development projects frequently fall behind schedule, no one has time to add extra tasks to the process.

I can't solve all these problems today, but I have a tip that might solve a surprising number of performance problems before they ever see the light of day.
(R,$)