Author: Laura Lee Rose

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How to Stay Motivated on Long-Term Projects

Hello, this is Laura Lee Rose – author of the business and time management books TimePeace: Making peace with time – The Book of Answers: 105 Career Critical Situations – and I am a business and efficiency coach that specializes in time management, project management, and work-life balance strategies. This question came from a small business owner. What are some…...

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Reasons Potential Clients Don’t Reply After Showing Interest

This question came from a small business owner. What would be the reason potential clients don’t reply after showing interest? I sent some promotional emails to companies, they were interested and asked to see the catalog. Since I have a catalogue download link on my website page and I asked them to download there. Then they never replied to me,…...

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Tips for Starting a Blog

This question came from a small business owner. What do I need to know about blogging before I start? Will this help me get more business? I’m new at this and I have no idea what I’m doing or where to start. Everyone starting out will make mistakes, but keeping these few items in mind will reduce your learning curve…....

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What Makes Email Marketing Effective?

This question came from a small business owner. What makes email marketing effective? What are the best tips for email marketing success? What is the best sales automation tool for email campaigns? Effective email marketing is done by connecting with your target market or niche group of people. Therefore, you need to clearly articulate your perfect client base. Create a…...

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How to Grow Your Business with Minimal Investment

How can I grow my business with minimal investment? I have started my event management services business but I’m not sure how to convert genuine leads without much investment. It’s very easy to create a profitable business today without much investment, especially for event management services. Here are some things that you need to explore for most businesses. · Identify…...

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Which Business Should I Focus on First?

This question came from a professional. What kind of business should I focus on first? I plan to create a variety of companies from Construction contracting, service, and manufacturing as well. I’m just not sure which to do first or how to. Any advice and feedback are more than helpful. If you do not have a solid business plan, that…...

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10 Things You Can Do to Create Traffic to Your Website (Part 2)

This question came from a professional. Who can help me create traffic to my website? I need someone to help me with marketing my website. I have a website designer who is working for me but looking for more advise or recommendations. This is a continuation from the initial 10 Things you can do to create traffic to your website…...

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10 Things you can do to create traffic to your website (Part 1)

This question came from a professional. Who can help me create traffic to my website? I need someone to help me with marketing my website. I have a website designer who is working for me but looking for more advise or recommendations. It is great that you are getting a professional website designer to work on your website. There are…...

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7 Things IT Professionals Can Do to Increase Their Exposure on Social Media

What can IT professionals do to increase their exposure on social media? This is a great question. Here are 7 thing an IT professional can do to increase their exposure on social media. Craft your 30 second elevator pitch Create your individual website Create valuable shareable content Post your content on your website, and business social media pages Start participating…...

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Rules for a Content Marketing Strategy

How do you develop an effective content marketing strategy? What are your rules? While there aren’t any hard and fast rules regarding an effective content marketing strategy, you will be more successful if you keep this list in mind. 1. Understand your audience (buyer persona, research) 2. Keyword research 3. Identify effective content 4. Decide on placement 5. Develop your…...

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