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What are some good ways to bring back lost customers?

by Laura Lee Rose

What are some good ways to bring back lost customers?

Career Management Series

By Laura Lee Rose

Hello, this is Laura Lee Rose – author of TimePeace: Making peace with time – and I am a business and efficiency coach that specializes in time management, project management and work-life balance strategies. I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff. I have a knack for taking big ideas and converting them into smart, sound, and actionable ideas.

At the end of the day, I transform the way you run your business into a business you love to run.

This question came from a busy professional:

What are some good ways to bring back lost customers?

I am in a service sector and would appreciate inputs on what are some of the good ways in which I can win back customers who have left me for some reason or another. In fact some customers have left me for no fault of mine in rendering less than able customer service.

All may not be lost

Fear not. You only really lose a customer if you can no longer contact them.

· Do you have a CRM?

· Do you have a Business Facebook page?

· Is your business on Linkedin.com?

If you have answered “yes” to any of the above – all is not lost.

CRM or a Customer Relationship Management System

Your CRM (Customer Relationship Management) system houses all your client data and contact information. It can be as simple as a spreadsheet or a more sophisticated tool. The important thing is to have a way to stay in contact and on their radar.

You should do this regularly and in several ways.

· If you have their email addresses, regularly send newsletters with valuable (valuable to them) content.

· Periodically call and invite them to a lunch or event.

· Send them postcards, articles, or client appreciation tokens.

· Personally calling (versus email) gives the extra touch to the clients that you really want to attract.

Networking

Continue to build your networking muscles to re-introduce yourself, your new products, your new processes, etc.

· Offer free webinars and presentation on topics you know they are interested in

· Regularly publish blogs and articles on your website and social media sites

· Posts encouragement and congratulations on their social media sites

· Offer to introduce them to business opportunities that they are interested in (even if it has nothing to do with your business).

· Promote their business and events on your social media channels

Product Funnel

Creating a Product Funnel of services that keeps the clients engaged is also important. A Product Funnel is a list of products and services that you can offer that lead a potential client down toward more sophisticated and expensive products. For example, you can offer free products to attract a larger group of interested clients, and then continually introduce them to other products down the buyers’ journey toward low, medium and higher-priced services.

And – as always – creating exceptional experiences will keep them coming back.

If you need help creating a product funnel for your business, just give me a holler.

Conclusion

Keeping yourself on your client’s radar – even if they don’t need you right now – is an important networking tool.

I know your unique situation is different. If interested, please setup a complimentary one-on-one discovery call, so that I can learn more about your circumstances and supply a more customized recommendation.

For additional information on this topic, please contact LauraRose@RoseCoaching.info

I am a business coach and this is what I do professionally. It’s easy to sign up for a complementary one-on-one coaching call, just use this link https://www.timetrade.com/book/WFSFQ

Author: Laura Lee RoseHello, this is Laura Lee Rose – author of the business and time management books TimePeace: Making peace with time – The Book of Answers: 105 Career Critical Situations – and I am a business and efficiency coach that specializes in time management, project management, and work-life balance strategies. I have been in the software and testing industry for more than 20 years. I've worked with such companies as IBM, Ericsson, Staples, Fidelity Investments and Sogeti in various client advocacy and project management roles. The techniques I used in my business coaching and client advocacy work saved these companies both time and money, which resulted in on-time, quality product delivery with higher client satisfaction. Even though I excelled in the corporate environment, I felt a calling toward something more. I now uses my time management, work life balance and personal development skills as a life coach and Corporate Exit Strategist. I help people blend their goals and dreams into their everyday lives. I use creative transition strategies to help my clients realize what really matters to them. Combining inspired action with practical, tangible techniques easily lead you toward more autonomy, freedom and balance. I am a business coach and this is what I do professionally. It's easy to sign up for a complimentary one-on-one coaching call, just use this link https://www.timetrade.com/book/WFSFQ With enough notice, it would be my honor to guest-speak at no cost to your group organization.